Online Car Insurance
Over the years many drivers have simply become used to buying their annual car insurance premium without even considering what the policy cover entailed or provided by way of motoring benefits.
The last two decades in particular have seen major car insurance companies competing on a somewhat level playing field but the introduction of the internet has revolutionised the way in which the consumer can find their quotes for car insurance and therefore the whole mechanic of the sales process.
Before the introduction of the current commercial internet drivers looking for insurance quotes would trawl through telephone directories looking for the most appealing ads in order to ring up a call centre to get the quotation. Usually after three or four attempts consumers would simply get bored and make a reserved choice on what they had found.
Now with the intervention of the online motor insurance price comparison companies consumers can simply input their driving details into these websites once and find dozens of market results in one go. This in turn has changed the level playing field quite dramatically. All of a sudden the consumer is now able to literally view the entire market place in one hit.
Because of the visibility of market rates car insurance providers have had to rethink their policy structures because now the most important factor is price. Coming top of the insurance aggregators results is now paramount in selling a car insurance policy.
As price is now the most important factor many polices do not includes some of those additional benefits, one of the major examples for many fully comprehensive policies is the 'driving other vehicles' benefit.
Notice to all car insurance consumers now is, check the details of the policy before you buy it and don't assume anything when it comes to the policy benefits.
Andy Higgins has been publishing online articles for years and currently writes for News Media Studios where he created the Article Feeder business solution. |
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